In the News - Publications

Publications

•   A Manager's Guide to Due Diligence for Mergers and Acquisitions, Consulting, and General Business Intelligence Gathering. by James S. Twerdahl, 1995 with annual updates.

  This 60 page workbook is designed to be an interactive aid in gathering detailed information on middle market and smaller non-public companies.  This publication is made available by arrangement with the company.

•  Taking the Mystery from Product Naming.  by James S. Twerdahl and Leland D. Shaeffer, BrandChannel, division of Interbrand, July 25, 2005                     http://www.brandchannel.com/papers_review.asp?sp_id=684
• “Product Naming”,  Innova , European Journal of Food Innovation, October 2005.
• “Lack Marketing Depth? Form a Marketing Advisory Board”, Brandchannel.com, August, 2006.
•  PDMA ToolBook 3 , Product Development Management Association, Chapter on                    Naming, awaiting  publication.

In the News

• Business Week , April 7, 2005, Carving Out Your Piece of a Business: Figuring out how much of a stake to keep in a joint venture can be tricky. Here are some things to consider.

• Business Week , April 28, 2005, Does Your Business Need a Matchmaker? Seeking strategic partnerships? Here are some tips on whether you're better off calling in the pros or attempting it on your own.

• Los Angeles Times , Business Section, March 29, 2006, “Finding the Right Business Partner Takes Time, Interaction.”