MARKETING, DISTRIBUTION AND  STRATEGIC PLANNING

Many early stage and growth companies have a variety of issues relating to their short and longer term marketing and distribution strategies.  JST&A has been involved in a very wide range of activities in support of both domestic and international companies trying to build their companies. 

The most basic, but important assignments that JST&A have are in the development of company strategic plans and marketing plans.  Often the strategic business plans are not only used to guide the development of the business, but also serve as the basis of offering memos or private placement documents for fund raising.

Among the other services JST&A provides include:

Marketing

•  Market strategy and planning

•  Marketing research

•  Product pricing, promotion, terms of sales

•  Trademark and copyright filings

•  Public relations (releases, press contact, event planning)

•  Advertising (trade, consumer)

•  Collateral and promotional material development

International Operations

•  Establishment of distribution relationships in countries throughout the world.

•  Strategic alliance development for both marketing and manufacturing.

•  Offshore sourcing, principally in Asia , but also throughout the world including vendor selection and due diligence.

•  Training international affiliates’ staff.

Product Planning and Development

•  Trade and consumer product research

•  Product specification and detailing

•  Product design, industrial design

•  UL and FCC approval coordination

•  U.S. and foreign patent applications

•  Product labeling

•  Packaging development and design

•  Instruction manual writing and design

•  Warranty administration

Sales and Distribution

•  Sales force management

•  Recruitment and selection of representatives

•  Knowledge and contacts in many areas of distribution:

•  Mass Merchants (Wal-Mart, Target, Sears)

•  Electronics Chains (Best Buy, Circuit City )

•  Department Stores (Macy’s, Nordstrom’s)

•  Specialty Stores (Toys-R-Us, CompUSA)

•  Warehouse Clubs (Costco, Sam’s)

•  Catalog merchants (Sharper Image, TechnoScout)

•  Internet resellers (Amazon, Buy.com)

•  Two-step distributors

•  Premium, incentive distributors

•  Warehousing and physical distribution

  • International Distribution

•  Warranty repair, administration, refurbishing

Finance

•  Credit and Collection

•  Payment terms and dating programs

•  Corporate Finance

•  Raising equity capital

•  Debt financing

•  Bridge or mezzanine financing

•  Bank financing

•  Private placements

•  Receivables factoring

•  Purchase order financing

•  Accounting

•  EDI order processing

•  General ledger

•  Coordination with auditors

•  Coordination with tax accountants

General Administration

•  U.S. laws and regulations

•  Real estate selection (offices, warehouses)

•  Recruiting and staffing

•  Personnel administration

•  Independent contractors

•  Payroll administration

•  Insurance selection, administration

Strategic Planning

•  Development of US business mission, vision

•  Development of annual and long range plans

•  Development of boards of advisors, directors

•  Personal coaching, counsel to management

•  Mergers and acquisitions

•  Both buy and sell-sides

•  Financial turnarounds

Special Projects

•  Assignments to assist management based on

defined goals and objectives.

 

 

 

 

 

   
           
     

© 2007   James S. Twerdahl & Associates

214 South McCadden Place

Los Angeles, California 90004 U.S.A.

Tel and Fax: 323-931-8538

Jim@Twerdahl.net