Marketing
• Market strategy and planning
• Marketing research
• Product pricing, promotion, terms of sales
• Trademark and copyright filings
• Public relations (releases, press contact, event planning)
• Advertising (trade, consumer)
• Collateral and promotional material development
International Operations
• Establishment of distribution relationships in countries throughout the world.
• Strategic alliance development for both marketing and manufacturing.
• Offshore sourcing, principally in Asia , but also throughout the world including vendor selection and due diligence.
• Training international affiliates’ staff.
Product Planning and Development
• Trade and consumer product research
• Product specification and detailing
• Product design, industrial design
• UL and FCC approval coordination
• U.S. and foreign patent applications
• Product labeling
• Packaging development and design
• Instruction manual writing and design
• Warranty administration
Sales and Distribution
• Sales force management
• Recruitment and selection of representatives
• Knowledge and contacts in many areas of distribution:
• Mass Merchants (Wal-Mart, Target, Sears)
• Electronics Chains (Best Buy, Circuit City )
• Department Stores (Macy’s, Nordstrom’s)
• Specialty Stores (Toys-R-Us, CompUSA)
• Warehouse Clubs (Costco, Sam’s)
• Catalog merchants (Sharper Image, TechnoScout)
• Internet resellers (Amazon, Buy.com)
• Two-step distributors
• Premium, incentive distributors |
• Warehousing and physical distribution
- International Distribution
• Warranty repair, administration, refurbishing
Finance
• Credit and Collection
• Payment terms and dating programs
• Corporate Finance
• Raising equity capital
• Debt financing
• Bridge or mezzanine financing
• Bank financing
• Private placements
• Receivables factoring
• Purchase order financing
• Accounting
• EDI order processing
• General ledger
• Coordination with auditors
• Coordination with tax accountants
General Administration
• U.S. laws and regulations
• Real estate selection (offices, warehouses)
• Recruiting and staffing
• Personnel administration
• Independent contractors
• Payroll administration
• Insurance selection, administration
Strategic Planning
• Development of US business mission, vision
• Development of annual and long range plans
• Development of boards of advisors, directors
• Personal coaching, counsel to management
• Mergers and acquisitions
• Both buy and sell-sides
• Financial turnarounds
Special Projects
• Assignments to assist management based on
defined goals and objectives.
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