Because of the wide range of disciplines practiced by Jim Twerdahl and his associate consultants, the firm can assist with a great many management assignments. Following, are their areas of concentration.
• Market strategy and planning
• Marketing research
• Product pricing, promotion, terms of sales
• Trademark and copyright filings
• Public relations (releases, press contact, event planning)
• Advertising (trade, consumer)
• Collateral and promotional material development
Product Planning and Development
• Product development process consulting.
- Improving time to market.
- Product launch strategies.
- Product and brand extensions.
- Branding and Product Naming.
- Product obsolence strategies.
• Trade and consumer product research
• Product specification and detailing
• Product design, industrial design
• International sourcing (See our section on International Sourcing)
- Affiliate offices in Hong Kong, Japan and China.
• U.S. and foreign patent applications
• Product labeling
• Packaging development and design
• Instruction manual writing and design
• Warranty administration
Sales and Distribution
• Sales force management
• Recruitment and selection of representatives
• Knowledge and contacts in many areas of distribution:
• Mass Merchants (Wal-Mart, Target, Sears)
• Electronics Chains (Best Buy, Circuit City )
• Department Stores (Macy’s, Nordstrom’s)
• Specialty Stores (Toys-R-Us, CompUSA)
• Warehouse Clubs (Costco, Sam’s)
• Catalog merchants (Sharper Image, TechnoScout)
• Internet resellers (Amazon, Buy.com)
• Two-step distributors
• Premium, incentive distributors
• International distribution
• Warehousing and physical distribution
• Warranty repair, administration, refurbishing